- EventColumn
- Specifies the name of the input column that contains the clickstream events.
- ConversionEvents
- Specifies the conversion events. Each conversion_event is a string or integer.
- ExcludeEvents
- [Optional] Specifies the events to exclude from the attribution calculation. Each exclude_event is a string or integer. An exclude_event cannot be a conversion_event.
- OptionalEvents
- [Optional] Specifies the optional events. Each optional_event is a string or integer. An optional_event cannot be a conversion_event or exclude_event. The function attributes a conversion event to an optional event only if it cannot attribute it to a regular event.
- TimestampColumn
- Specifies the name of the input column that contains the timestamps of the clickstream events.
- WindowSize
- Specifies how to determine the maximum window size for the attribution calculation:
-
rows:
K
Consider the maximum number of events to be attributed, excluding events of types specified in excluding_event_table, which means assigning attributions to at most K effective events before the current impact event.
-
seconds:
K
Consider the maximum time difference between the current impact event and the earliest effective event to be attributed.
-
rows:
K
&seconds:
K2
Consider both constraints and comply with the stricter one.
-
rows:
K
- Model1
- Defines the type and specification of the first model. For
example:
Model1 ('EVENT_REGULAR', 'email:0.19:LAST_CLICK:NA', 'impression:0.81:WEIGHTED:0.4,0.3,0.2,0.1')For more information, see the following tables in the Input section of the function Attribution (Multiple-Input Version):- For model type and specification definitions, see the table: Attribution Model Types and Specification Definitions
- For MODEL values and their corresponding PARAMETER values, see the table: Attribution Distribution Model Specification Models and Parameters
- Model2
- [Optional] Defines the type and distributions of the second model. For
example:
Model2 ('EVENT_OPTIONAL', 'OrganicSearch:0.5:UNIFORM:NA', 'Direct:0.3:UNIFORM:NA', 'Referral:0.2:UNIFORM:NA')For more information, see the following tables in the Input section of the function Attribution (Multiple-Input Version):- For model type and specification definitions, see the table: Attribution Model Types and Specification Definitions
- For MODEL values and their corresponding PARAMETER values, see the table: Attribution Distribution Model Specification Models and Parameters
- For allowed Model1/Model2 combinations, see the table: Attribution Allowed Model1/Model2 Combinations