Attribution - Teradata Vantage

Machine Learning Engine Analytic Function Reference

Product
Teradata Vantage
Release Number
8.00
1.0
Published
May 2019
Language
English (United States)
Last Update
2019-11-22
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B700-4003
lifecycle
previous
Product Category
Teradata Vantageā„¢

The Attribution function is used in web page analysis, where it lets companies assign weights to pages before certain events, such as buying a product.

The function calculates attributions with a choice of distribution models and has two versions. The recommended version depends on the number of parameters.

Function Description
Multiple-Input Attribution Accepts one or more input tables and gets many parameters from other dimension tables.

Recommended for large number of parameters. You must create tables of parameters, but can use the tables whenever you call function, instead of specifying each parameter in an argument.

Single-Input Attribution Accepts only one input table and gets all parameters from arguments.

Recommended when the number of parameters is so small that you prefer to specify them in arguments rather than create tables for them.