The Attribution function is used in web page analysis, where it lets companies assign weights to pages before certain events, such as buying a product.
The function calculates attributions with a choice of distribution models and has two versions. The recommended version depends on the number of parameters.
Function | Description |
---|---|
Multiple-Input Attribution | Accepts one or more input tables and gets many parameters from other dimension tables. Recommended for large number of parameters. You must create tables of parameters, but can use the tables whenever you call function, instead of specifying each parameter in an argument. |
Single-Input Attribution | Accepts only one input table and gets all parameters from arguments. Recommended when the number of parameters is so small that you prefer to specify them in arguments rather than create tables for them. |