例 - Teradata Database - Teradata Vantage NewSQL Engine - NVP2JSONの例です。

SELECT NVP2JSON( 'name=will&occupation=engineer&hair=blonde');

 *** Query completed. One row found. One column returned.
 *** Total elapsed time was 1 second.

NVP2JSON('name=will&occupation=engineer&hair=blonde')
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{"name":"will","occupation":"engineer","hair":"blonde"}