Attribution Syntax Elements - Teradata Vantage

Teradata® VantageCloud Lake

Deployment
VantageCloud
Edition
Lake
Product
Teradata Vantage
Published
January 2023
Language
English (United States)
Last Update
2024-04-03
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EventColumn
Specify the name of the input column that contains the clickstream events.
TimeColumn
Specify the name of the input column that contains the timestamps of the clickstream events.
WindowSize
Specify how to determine the maximum window size for the attribution calculation:
Option Description
rows:K Assign attributions to at most K events before conversion event, excluding events of types specified in ExcludedEventTable.
seconds:K Assign attributions only to rows not more than K seconds before conversion event.
rows:K&seconds:K2 Apply both constraints and comply with stricter one.