5.4.5 - Cumulative Lift Table - Teradata Warehouse Miner

Teradata Warehouse Miner User Guide - Volume 3Analytic Functions

Product
Teradata Warehouse Miner
Release Number
5.4.5
Published
February 2018
Language
English (United States)
Last Update
2018-05-04
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The Cumulative Lift Table is produced for deciles based on the probability values. Note that the deciles are labeled such that 1 is the highest decile and 10 is the lowest, based on the probability values calculated by logistic regression. Within each decile, the following measures are given:
  • count of “response” values
  • count of observations
  • percentage response (percentage of response values within the decile)
  • captured response (percentage of responses over all response values)
  • lift value (percentage response / expected response, where the expected response is the percentage of responses over all observations)
  • cumulative versions of each of the measures above

The following is an example of a logistic regression Cumulative Lift Table.

Logistic Regression Cumulative Lift Table
Decile Count Response Response (%) Captured Response (%) Lift Cumulative Response Cumulative Response (%) Cumulative Captured Response (%) Cumulative Lift
1 74.0000 73.0000 98.6486 19.4667 1.9651 73.0000 98.6486 19.4667 1.9651
2 75.0000 69.0000 92.0000 18.4000 1.8326 142.0000 95.3020 37.8667 1.8984
3 75.0000 71.0000 94.6667 18.9333 1.8858 213.0000 95.0893 56.8000 1.8942
4 74.0000 65.0000 87.8378 17.3333 1.7497 278.0000 93.2886 74.1333 1.8583
5 75.0000 63.0000 84.0000 16.8000 1.6733 341.0000 91.4209 90.9333 1.8211
6 75.0000 23.0000 30.6667 6.1333 0.6109 364.0000 81.2500 97.0667 1.6185
7 74.0000 8.0000 10.8108 2.1333 0.2154 372.0000 71.2644 99.2000 1.4196
8 75.0000 2.0000 2.6667 0.5333 0.0531 374.0000 62.6466 99.7333 1.2479
9 75.0000 1.0000 1.3333 0.2667 0.0266 375.0000 55.8036 100.0000 1.1116
10 75.0000 0.0000 0.0000 0.0000 0.0000 375.0000 50.2008 100.0000 1.0000