Path helps answer questions about events that lead to defined outcomes.
To get the most actionable insights and to figure out what event data to provide, first define the following:
- Problem
- State the problem that needs to be solved. Specifically state the situation to review that effects the company.
- Question
- Convert the Problem into a Question. Begin the question with, "What actions or events are causing...?"
- Goal
- State the tangible positive result you hope to see by addressing the Problem and answering the Question.
The following table provides an example of how these questions might be answered.
| Issue | Description |
|---|---|
| Problem | Customers are canceling their service. |
| Question | What actions or events are causing customers to cancel their service? |
| Goal | To identify customers who are likely to cancel their service and proactively consider a solution. |