Path helps you answer questions about events that lead to defined outcomes. Defining your problem, question, and goal helps you determine which event data to provide to Path.
This guide provides examples for this sample scenario:
Issue | Description |
---|---|
Problem | Customers are canceling their service. |
Question | What actions (events) are leading my customers to cancel their service? |
Goal | To identify customers who are likely to cancel their service and proactively consider a solution. |