Tutorial Overview Vantage Customer Experience | Vantage Customer Experience - Vantage Customer Experience Tutorial - Vantage Customer Experience

In this tutorial, you learn how to use Vantage Customer Experience to do the following:

• Integrate multiple data sources into a single Events table
• Automate the data integration steps in order to have the most current data for analysis
• Explore the events of customer journeys and uncover paths that lead to customer churn
• Define a target segment of customers at risk to cancel their service
• Create a workflow to pre-emptively contact the target customers

By the end of this tutorial, you'll have prepared data for path analysis and created a workflow to automatically refresh the data on a daily basis. In this tutorial you'll create workflows and path diagrams similar to these:

Here's an overview of the steps:

1. Download the tutorial files.
2. Create the sample database and connection
3. Populate the Events table
4. Use the Events table to analyze customer paths and create a segment
5. Create a workflow to operationalize the path data