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Vantage Customer Experience Path Analysis Tutorial

Vantage Customer Experience
Release Number
June 2022
English (United States)
Last Update
Product Category
Teradata Applications

Vantage CX is a customer data platform that enables organizations to unify all customer data, anticipate customer needs, and execute timely, hyper-personalized interactions.

Vantage CX is a collection of browser-based tools that allows Business Analysts and Data Scientists to do the following:
  • Deliver the elusive 360-degree view of the customer by allowing data integration experts in IT and citizen data integrators in the business to collaborate rather than compete
  • Sense and react to a multitude of customer pain points and opportunities with easy-to-use advanced analytics
  • Activate insights by operationalizing scalable, real-time communications across digital channels
By completing this tutorial, you'll learn to use the following Vantage Customer Experience capabilities:
Product Capability Description
Analytical segments Run path analysis to explore time series event data and identify patterns.
Customer List Automate analytic workflow to create repeatable and operationalized process.
Data Sources Create and manage calculations and data transformations for analytic workflows.

Teradata Vantage™ is our flagship analytic platform offering, which evolved from our industry-leading Teradata® Database. Until references in content are updated to reflect this change, the term Teradata Database is synonymous with Teradata Vantage.