Welcome to Vantage Customer Experience Path Analysis Tutorial - Vantage Customer Experience

Vantage Customer Experience Path Analysis Tutorial

Product
Vantage Customer Experience
Release Number
1.5
Published
June 2022
Language
English (United States)
Last Update
2022-07-07
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Product Category
Teradata Applications

Teradata Vantage™ is our flagship analytic platform offering, which evolved from our industry-leading Teradata® Database. Until references in content are updated to reflect this change, the term Teradata Database is synonymous with Teradata Vantage.

Using Vantage Customer Experience Path Analysis Tutorial

This tutorial is intended to train you to create workflows and integrate data to use in Vantage Customer Experience.

Why Would I Use this Content?

By completing this tutorial, you'll learn to use the following Vantage Customer Experience capabilities:
Product Capability Description
Analytical segments Run path analysis to explore time series event data and identify patterns.
Customer List Automate analytic workflow to create repeatable and operationalized process.
Data Sources Create and manage calculations and data transformations for analytic workflows.

How Do I Use this Content?

Use this tutorial to perform the following activities:
  • Integrate multiple data sources into a single Events table
  • Automate the data integration steps in order to have the most current data for analysis
  • Explore the events of customer journeys and uncover paths that lead to customer churn
  • Define a target segment of customers at risk to cancel their service
  • Create a workflow to pre-emptively contact the target customers

You also have to create workflows and path diagrams to design the customer journey.

How Do I Get Started?

To begin with, you have to create workflows and path diagrams to design the customer journey. For more details, see: