イベント タイプ チャネル
この例では、属性の重みを以下のイベントとチャネルに割り当てるモデルを使用します。
| イベントのタイプ |
チャネル |
| 変換 |
SocialNetwork、PaidSearch |
| 含まれません |
Email |
| オプション |
Direct、Referral、OrganicSearch |
入力
attribution_sample_table1| user_id |
イベント |
time_stamp |
| 1 |
impression |
2001-09-27 23:00:01 |
| 1 |
impression |
2001-09-27 23:00:05 |
| 1 |
Email |
2001-09-27 23:00:15 |
| 2 |
impression |
2001-09-27 23:00:31 |
| 2 |
impression |
2001-09-27 23:00:51 |
attribution_sample_table2| user_id |
event |
time_stamp |
| 1 |
impression |
2001-09-27 23:00:19 |
| 1 |
SocialNetwork |
2001-09-27 23:00:20 |
| 1 |
Direct |
2001-09-27 23:00:21 |
| 1 |
Referral |
2001-09-27 23:00:22 |
| 1 |
PaidSearch |
2001-09-27 23:00:23 |
| 2 |
impression |
2001-09-27 23:00:29 |
| 2 |
impression |
2001-09-27 23:00:31 |
| 2 |
impression |
2001-09-27 23:00:33 |
| 2 |
impression |
2001-09-27 23:00:36 |
| 2 |
impression |
2001-09-27 23:00:38 |
conversion_event_table| conversion_events |
| PaidSearch |
| SocialNetwork |
excluding_event_table| excluding_events |
| Email |
optional_event_table| optional_events |
| Direct |
| OrganicSearch |
| Referral |
次の2つのモデル テーブルは、それぞれ行と秒単位の分散モデルを適用します。
model1_table| id |
model |
| 0 |
SEGMENT_ROWS |
| 1 |
3:0.5:EXPONENTIAL:0.5,SECOND |
| 2 |
4:0.3:WEIGHTED:0.4,0.3,0.2,0.1 |
| 3 |
3:0.2:FIRST_CLICK:NA |
model2_table| id |
model |
| 0 |
SEGMENT_SECONDS |
| 1 |
6:0.5:UNIFORM:NA |
| 2 |
8:0.3:LAST_CLICK:NA |
| 3 |
6:0.2:FIRST_CLICK:NA |
SQL呼び出し
SELECT * FROM Attribution (
ON attribution_sample_table1 AS InputTable1
PARTITION BY user_id ORDER BY time_stamp
ON attribution_sample_table2 AS InputTable2
PARTITION BY user_id ORDER BY time_stamp
ON conversion_event_table AS ConversionEventTable DIMENSION
ON excluding_event_table AS ExcludedEventTable DIMENSION
ON optional_event_table AS OptionalEventTable DIMENSION
ON model1_table AS FirstModel DIMENSION
ON model2_table AS SecondModel DIMENSION
USING
EventColumn ('event')
TimeColumn ('time_stamp')
WindowSize ('rows:10&seconds:20')
) AS dt ORDER BY user_id, time_stamp;
出力
| user_id |
event |
time_stamp |
attribution |
time_to_conversion |
| 1 |
impression |
2001-09-27 23:00:01 |
0.285714 |
-19 |
| 1 |
impression |
2001-09-27 23:00:05 |
0 |
|
| 1 |
impression |
2001-09-27 23:00:19 |
0.714286 |
-1 |
| 1 |
SocialNetwork |
2001-09-27 23:00:20 |
|
|
| 1 |
Direct |
2001-09-27 23:00:21 |
0.5 |
-2 |
| 1 |
Referral |
2001-09-27 23:00:22 |
0.5 |
-1 |
| 1 |
PaidSearch |
2001-09-27 23:00:23 |
|
|