15.00 - Proactive Use of Detail Data - Teradata Database

Teradata Database Design

prodname
Teradata Database
vrm_release
15.00
category
User Guide
featnum
B035-1094-015K

Proactive Use of Detail Data

Suppose the retailer in this case example used detail data to analyze which products tend to cluster in the same market basket. Once the product clusters have been determined, it is possible to rearrange the layout of shelf displays to encourage yet more of this buying behavior.

As an another example, a retailer could use detail data to determine what types of customer tend to buy a particular product or product family. With this information in hand, the retailer could then target a specialized promotion to cross-sell those customers on other products.