Personalization/Decision Attributes | Vantage CX - 1.4 - Personalization and Decision Attributes - Vantage Customer Experience

Vantage Customer Experience User Guide

Vantage Customer Experience
Release Number
Release Date
June 2021
Content Type
User Guide
Publication ID
English (United States)

Personalization attributes are message characteristics (such as SKU number, pixel ratio, and greeting text) that are used by the content management system (CMS) to personalize the presentation of the message to the customer. You can add personalization attributes to channels and messages, and they cannot be used in criteria.

Use decision attributes in the decisioning process to determine the next best message for the customer. Customer demographic information and contextual data (such as a customer's current page title) are examples of decision attributes. You can link decision attributes to channels and they can be used in message-only criteria.

Because attributes, attribute groups, and objectives are not environment specific, you can only delete them if they are not used in any of the three (Development, QA, or Production) environments.