Retrieve Customer Data from an External System Use Case | Vantage CX - 1.4 - Use Case: Retrieving Customer Data from an External System to Build a Customer Profile That Includes Cross-Channel Interaction History - Vantage Customer Experience

Vantage Customer Experience User Guide

Product
Vantage Customer Experience
Release Number
1.4
Release Date
June 2021
Content Type
User Guide
Publication ID
B035-3800-099K
Language
English (United States)

With Vantage CX, you can retrieve (ingest) customer data from external systems such as sentiment or purchase history. This allows you to enrich the customer's profile and adds additional data points for you to use to drive personalized experiences.

  1. Create an API or SFTP connection to the external system.

    See Connections.

  2. Create a data integration to ingest the customer data from the connection.

    See Data Integrations.

  3. Create a workflow to process the ingested customer data and enrich the customer profile.

    See Data Preparation: Workflows.