Use Cases | Vantage CX - 1.4 - Vantage CX Use Cases - Vantage Customer Experience

Vantage Customer Experience User Guide

Vantage Customer Experience
Release Number
Release Date
June 2021
Content Type
User Guide
Publication ID
English (United States)
Use Case Description Example
Customer 360
  • Allow real-time customer engagement
  • Enable employees to make informed, data-driven decisions to better serve customers
  • Allow external applications to access this data in order to power their capabilities
  • Create personalized interactions based on near-real time events streamed from different transactional systems.
Campaign execution or reporting
Advanced Analytics
  • Obtain answers about events that lead to business outcomes
  • Include these analyses in segments and predictive models in order to use in campaigns and real-time decisioning
Determine the dominant paths that lead to customer churn
  • Build and deliver hyper-personalized customer lists in order to create optimized campaigns for desired outcomes
  • Drive optimal customer experience by providing "in-the-moment," contextually relevant decisioning
  • Allow behavior-based event detection and trigger a subsequent "next best" action step
Determine potential fraud based on real-time behavior analysis