1.3 - Vantage CX Use Cases - Vantage Customer Experience

Vantage Customer Experience User Guide

prodname
Vantage Customer Experience
vrm_release
1.3
created_date
December 2020
category
User Guide
featnum
B035-3800-099K
Use Case Description Example
Customer 360
  • Allow real-time customer engagement
  • Enable employees to make informed, data-driven decisions to better serve customers
  • Allow external applications to access this data in order to power their capabilities
  • Create personalized interactions based on near-real time events streamed from different transactional systems.
Campaign execution or reporting
Advanced Analytics
  • Obtain answers about events that lead to business outcomes
  • Include these analyses in segments and predictive models in order to use in campaigns and real-time decisioning
Determine the dominant paths that lead to customer churn
Segmentation
  • Build and deliver hyper-personalized customer lists in order to create optimized campaigns for desired outcomes
 
Orchestration
  • Drive optimal customer experience by providing "in-the-moment," contextually relevant decisioning
  • Allow behavior-based event detection and trigger a subsequent "next best" action step
Determine potential fraud based on real-time behavior analysis