Teradata Vantage Customer Experience | Vantage CX - 1.4 - What Is Vantage Customer Experience? - Vantage Customer Experience

Vantage Customer Experience User Guide

Vantage Customer Experience
Release Number
Release Date
June 2021
Content Type
User Guide
Publication ID
English (United States)

Teradata Vantage™ is our flagship analytic platform offering, which evolved from our industry-leading Teradata® Database. Until references in content are updated to reflect this change, the term Teradata Database is synonymous with Teradata Vantage.

Advanced SQL Engine is a core capability of Teradata Vantage, based on our best-in-class Teradata Database. Advanced SQL refers to the ability to run advanced analytic functions beyond that of standard SQL.

Vantage Customer Experience (Vantage CX) is a customer data platform that enables organizations to unify all customer data, anticipate customer needs, and execute timely, hyper-personalized interactions. Vantage CX is delivered either as a cloud-based solution or as an on-premises implementation.

Think of Vantage CX as a decision service. When other channel applications ask it for content, Vantage CX decides which content to send to the customers. The content can be a message-related decision such as an offer, some configurable object, or even a copy of all the interaction data for a given customer. The ultimate consumers of Vantage CX are your channel applications such as the call center, website, mobile application, ATM, or retail POS. Vantage CX content is presented within those applications.

Determining the best messages in real time is a complex process requiring many different capabilities. Below are the key capabilities within Vantage CX:
  • Provides 360-degree customer view

    Vantage CX delivers the previously elusive 360-degree view of the customer by allowing data integration experts in IT and citizen data integrators in the business to collaborate rather than compete.

  • Turns customer data to insights

    Vantage CX helps enterprises sense and react to a multitude of customer pain points and opportunities with easy-to-use advanced analytics.

  • Turns insights to actions

    Vantage CX elimates the friction that normally occurs between spotting an opportunity and activating those insights, by operationalizing scalable, real-time communications across digital channels.