Use Analytical segments to take action against a particular segment, based on specific event. You can use the segments in a specific customer list. For example, you can create a dynamic list of customers based on their event behaviors and engage with them via the appropriate channels.
- State the problem that needs to be solved. Specifically state the situation to review that effects the company.
- Convert the Problem into a Question. Begin the question with, "What actions or events are causing...?"
- State the tangible positive result you hope to see by addressing the Problem and answering the Question.
The following table provides an example of how these questions might be answered.
|Problem||Customers are canceling their service.|
|Question||What actions or events are causing customers to cancel their service?|
|Goal||To identify customers who are likely to cancel their service and proactively consider a solution.|