Create Objective | Vantage CX - 1.4 - Creating Objectives - Vantage Customer Experience

Vantage Customer Experience User Guide

Vantage Customer Experience
Release Number
Release Date
June 2021
Content Type
User Guide
Publication ID
English (United States)

An objective is a label that describes a business goal.

These labels are used to tag areas for reporting and for use by strategies that balance business goals relative to the message ranking that Vantage CX generates, including the following.

  • Interaction points
  • Message strategies
  • Message groups

While you cannot put an objective directly on a message, objectives do get attached to messages as they travel up through the tree during the decisioning process. Objectives owned by a channel such as a Call Center might include Customer Satisfaction, Cost of Service, Sales by Agent Skill Level, Sell New Product, and Customer Retention. Objectives with the Customer owner might include Overall Customer Satisfaction.

You can link objectives to message groups, areas, interaction points, and message strategies. Any message that passes arbitration and rules acquires the objective.

In the decisioning process, message groups are processed first. If there is an objective called Cost of Service on a message group, then any message that passes rules, arbitration, and message count limits acquires that objective. The same would apply to any other message group.

Areas are processed next. If an area has an objective called Customer Satisfaction, then messages that get to that area also acquire that objective. It is possible for a message to have more than one objective.

Finally, at the interaction point or message strategy, if a strategy has an objective balancer, then messages that contain a specified objective have their arbitration score adjusted. If the interaction point or message strategy had objectives defined, then any messages that make it past the interaction point or message strategy get the objective (or objectives) added to it before being sent back.

Any objective that is at the same level as a strategy is not balanced. Do not put objectives on an interaction point or message strategy unless you want every message sent back to have that objective.

  1. Select "" > Real-time decisioning > Objectives.
  2. Select Create New.
  3. Complete Name, Keyname, and optional Description.
  4. Select an Owner.
  5. Select Create.
Because attributes, attribute groups, and objectives are not environment specific, you can only delete them if they are not used in any of the three (Development, QA, or Production) environments.