The input data is a simulated click stream.
| Column | Data Type | Description |
|---|---|---|
| indiv_prod_id | INTEGER | Product ID. |
| mat_intractn_dt_ts | INTEGER | Timestamp. |
| mat_intractn_typ_cd | VARCHAR | Event type. Impact events: EMLOP CLKNI CLKIN CLKAC CLKCO Conversion events: ACTVD APEAP APEST APESU FUNDD REACT Irrelevant event, which is coded as XXX. |