Single-Input Attribution Example 5: Single-Window Model - Teradata Vantage

Machine Learning Engine Analytic Function Reference
Product
Teradata Vantage
Release Number
8.00
1.0
Published
May 2019
Language
English (United States)
Last Update
2019-11-22
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blj1506016597986.ditamap
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dita:id
B700-4003
lifecycle
previous
Product Category
Teradata Vantage™

Input

attribution_sample_table3
user_id event time_stamp
1 impression 2001-09-27 23:00:07
1 impression 2001-09-27 23:00:09
1 impression 2001-09-27 23:00:11
1 impression 2001-09-27 23:00:13
1 Email 2001-09-27 23:00:15
1 impression 2001-09-27 23:00:17
1 impression 2001-09-27 23:00:19
1 SocialNetwork 2001-09-27 23:00:21
1 PaidSearch 2001-09-27 23:00:23
2 impression 2001-09-27 23:00:29
2 impression 2001-09-27 23:00:31
2 impression 2001-09-27 23:00:33
2 impression 2001-09-27 23:00:47
2 impression 2001-09-27 23:00:51
2 impression 2001-09-27 23:00:53
2 impression 2001-09-27 23:00:55
2 SocialNetwork 2001-09-27 23:00:59

SQL Call

SELECT * FROM Attribution@coprocessor (
  ON attribution_sample_table3
    PARTITION BY user_id
    ORDER BY time_stamp
  USING
  EventColumn ('event')
  ConversionEvents ('SocialNetwork', 'PaidSearch')
  ExcludeEvents ('Email')
  TimestampColumn ('time_stamp')
  WindowSize ('rows:10&seconds:20')
  Model1 ('SIMPLE', 'UNIFORM:NA')
) AS dt;

Output

user_id event time_stamp attribution time_to_conversion
1 impression 2001-09-27 23:00:07 0.166667 -14
1 impression 2001-09-27 23:00:09 0.166667 -12
1 impression 2001-09-27 23:00:11 0.166667 -10
1 impression 2001-09-27 23:00:13 0.166667 -8
1 impression 2001-09-27 23:00:17 0.166667 -4
1 impression 2001-09-27 23:00:19 0.166667 -2
1 SocialNetwork 2001-09-27 23:00:21    
1 PaidSearch 2001-09-27 23:00:23    
2 impression 2001-09-27 23:00:29 0  
2 impression 2001-09-27 23:00:31 0  
2 impression 2001-09-27 23:00:33 0  
2 impression 2001-09-27 23:00:47 0.25 -12
2 impression 2001-09-27 23:00:51 0.25 -8
2 impression 2001-09-27 23:00:53 0.25 -6
2 impression 2001-09-27 23:00:55 0.25 -4
2 SocialNetwork 2001-09-27 23:00:59