Argument | Category | Description |
---|---|---|
EventColumn | Required | Specifies the name of the input column that contains the clickstream events. |
ConversionEvents | Required | Specifies the conversion events. Each conversion_event is a string or integer. |
ExcludeEvents | Optional | Specifies the events to exclude from the attribution calculation. Each exclude_event is a string or integer. An exclude_event cannot be a conversion_event. |
OptionalEvents | Optional | Specifies the optional events. Each optional_event is a string or integer. An optional_event cannot be a conversion_event or exclude_event. The function attributes a conversion event to an optional event only if it cannot attribute it to a regular event. |
TimestampColumn | Required | Specifies the name of the input column that contains the timestamps of the clickstream events. |
WindowSize | Required | Specifies how to determine the maximum window size for the attribution calculation:
|
Model1 | Required | Defines the type and specification of the first model. For example: Model1 ('EVENT_REGULAR', 'email:0.19:LAST_CLICK:NA', 'impression:0.81:WEIGHTED:0.4,0.3,0.2,0.1') For more information see the following tables in the Input section of the function Attribution (Multiple-Input Version):
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Model2 | Optional | Defines the type and distributions of the second model. For example: Model2 ('EVENT_OPTIONAL', 'OrganicSearch:0.5:UNIFORM:NA', 'Direct:0.3:UNIFORM:NA', 'Referral:0.2:UNIFORM:NA') For more information see the following tables in the Input section of the function Attribution (Multiple-Input Version):
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