Build Customer Paths | Vantage Customer Experience - Building the Path - Vantage Customer Experience

Vantage Customer Experience Path Analysis Tutorial

Product
Vantage Customer Experience
Release Number
1.5
Published
June 2022
Language
English (United States)
Last Update
2022-07-07
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Product Category
Teradata Applications

  1. Select "" > Analytical segments.
  2. Select Create New.
  3. Define the path parameters.
    Parameter Description
    Path count Enter 100 to display the top 100 pattern-matching paths.
    Dataset

    Select the Tutorial Dataset dataset that you created earlier.

    Filter events Select Use all events.

    Initially, we will explore all events to uncover interesting patterns. Later you'll learn how to filter and display specific event types.

    Session On the Field tab, select
    • Session column: datestamp
    On the Value tab select:
    • Date column: datestamp
    • Length: 5
    • Unit: Days
    This allows us to group customer events together when there are five or fewer days between the events.
  4. Leave the other fields as their defaults, and select Run.
Vantage CX generates a path diagram of the events, highlighting the dominant customer path:
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