Vantage CX is a customer data platform that enables organizations to unify all customer data, anticipate customer needs, and execute timely, hyper-personalized interactions.
Vantage CX is a collection of browser-based tools that allows Business Analysts and Data Scientists to do the following:
- Deliver the elusive 360-degree view of the customer by allowing data integration experts in IT and citizen data integrators in the business to collaborate rather than compete
- Sense and react to a multitude of customer pain points and opportunities with easy-to-use advanced analytics
- Activate insights by operationalizing scalable, real-time communications across digital channels
By completing this tutorial, you'll learn to use the following Vantage Customer Experience capabilities:
| Product Capability | Description |
|---|---|
| Analytical segments | Run path analysis to explore time series event data and identify patterns. |
| Customer List | Automate analytic workflow to create repeatable and operationalized process. |
| Data Sources | Create and manage calculations and data transformations for analytic workflows. |
Teradata Vantage™ is our flagship analytic platform offering, which evolved from our industry-leading Teradata® Database. Until references in content are updated to reflect this change, the term Teradata Database is synonymous with Teradata Vantage.