1.0 - Creating or Editing Attributes - Vantage Customer Experience

Vantage Customer Experience User Guide

Vantage Customer Experience
September 2019
User Guide
Personalization and decision attributes must belong to an attribute group. Make sure you have at least one attribute group before creating a new attribute. See Creating or Editing Attribute Groups.
  1. Select "" > Configuration > Attributes.
  2. Choose one of the following:
    Option Action
    Create new Click CREATE NEW.
    Edit existing Click the attribute name.
  3. On the ATTRIBUTE page, complete Name, Keyname, and optional Description.
  4. Select the Attribute Type.
  5. Select a Attribute Group. The attribute inherits its owner from the group selection.
  6. [Optional] Select the following advanced options for the attribute:
    Setting Value
    Value changes frequently during interaction Select if the attribute’s value changes often. For example, if an attribute is set up to hold the current web page, then this attribute changes frequently during the interaction.

    Typically, the Vantage CX session data contains only the most recently received value for an attribute. This value allows Vantage CX to associate each message extension with a specific attribute value.

    This attribute does not affect criteria.
    Allow multiple values Select if the attribute can contain more than one value in a comma-separated array. Discrete values are not used for criteria.
    Prohibit third-party override Select to prevent a third-party profile value from populating this attribute’s value. This setting is available for all attributes, because any attribute could be generated or inferred/unmapped from a third-party profile. When Prohibit third-party override is checked, the third-party profile value is never used. The value for the attribute must come from the attribute’s default value or come to Vantage CX from the channel.
  7. On the VALUES page, select a Value Type. The value can either be a default value for the attribute or a value specified for the attribute when you link the attribute to a channel or message. You can specify both values, but you must specify at least one.
  8. Specify if this Is a lookup attribute.
    Value Description
    No Includes static values. These are the only values available when the attribute belongs to a complex attribute group.
    • String
    • Text
    • URL: https:// is required when creating URL decision attributes.
    • Image: Type a valid URL for a graphic with the extension jpg, jpeg, gif, or png.
    • Integer
    • Decimal
    • Date
    • Time
    • Boolean

    Available for simple attributes only. Lookup value type lets you create a list; the value for the attribute must be one (and only one) of the items in the list. Lookups have the same data types as standard attributes, except that Boolean is not an option.

    When used in a message, you can select only values defined in this list. When used in a rule, you can define your own value that is outside the list by using the operator Includes.

    When you select a Lookup value type, an expandable list of values is displayed. By default, one field appears. Select + to add more fields. The values you type in these fields appear in the attribute drop-down list wherever the attribute is used. The attribute value is restricted to one of these values (except in criteria). There is no default value.

  9. Enter a Default Value or Lookup Value.
  10. Click SAVE.
    Because attributes, attribute groups, and objectives are not environment specific, you can only delete them if they are not used in any of the three (Development, QA, or Production) environments.