1.0 - Vantage CX Use Cases - Vantage Customer Experience

Vantage Customer Experience User Guide

prodname
Vantage Customer Experience
vrm_release
1.0
category
User Guide
featnum
B035-3800-099K

Customer 360

  • Allow real-time customer engagement
  • Enable employees to make informed, data-driven decisions to better serve customers
  • Allow external applications to access this data in order to power their capabilities (for example: campaign execution or reporting)

Advanced Analytics

  • Obtain answers about events that lead to business outcomes (for example: determine the dominant paths that lead to customer churn)
  • Include these analyses in segments and predictive models in order to use in campaigns and real-time decisioning

Segmentation

  • Build and deliver hyper-personalized customer lists in order to create optimized campaigns for desired outcomes

Orchestration

  • Drive optimal customer experience by providing "in-the-moment," contextually relevant decisioning
  • Allow behavior-based event detection and trigger a subsequent "next best" action step (for example: determine potential fraud based on real-time behavior analysis)