| Customer 360 |
- Allow real-time customer engagement
- Enable employees to make informed, data-driven decisions to better serve customers
- Allow external applications to access this data in order to power their capabilities
- Create personalized interactions based on near-real time events streamed from different transactional systems.
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Campaign execution or reporting |
| Advanced Analytics |
- Obtain answers about events that lead to business outcomes
- Include these analyses in segments and predictive models in order to use in campaigns and real-time decisioning
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Determine the dominant paths that lead to customer churn |
| Segmentation |
- Build and deliver hyper-personalized customer lists in order to create optimized campaigns for desired outcomes
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| Orchestration |
- Drive optimal customer experience by providing "in-the-moment," contextually relevant decisioning
- Allow behavior-based event detection and trigger a subsequent "next best" action step
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Determine potential fraud based on real-time behavior analysis |