Vantage Customer Experience (Vantage CX) is a customer data platform that enables organizations to unify all customer data, anticipate customer needs, and execute timely, hyper-personalized interactions. Vantage CX is delivered either as a cloud-based solution or as an on-premises implementation.
Think of Vantage CX as a decision service. When other channel applications ask it for content, Vantage CX decides which content to send to the customers. The content can be a message-related decision such as an offer, some configurable object, or even a copy of all the interaction data for a given customer. The ultimate consumers of Vantage CX are your channel applications such as the call center, website, mobile application, ATM, or retail POS. Vantage CX content is presented within those applications.
- Provides 360-degree customer view
Vantage CX delivers the previously elusive 360-degree view of the customer by allowing data integration experts in IT and citizen data integrators in the business to collaborate rather than compete.
- Turns customer data to insights
Vantage CX helps enterprises sense and react to a multitude of customer pain points and opportunities with easy-to-use advanced analytics.
- Turns insights to actions
Vantage CX elimates the friction that normally occurs between spotting an opportunity and activating those insights, by operationalizing scalable, real-time communications across digital channels.