1.0 - Which Events to Analyze? - Vantage Customer Experience

Vantage Customer Experience User Guide

prodname
Vantage Customer Experience
vrm_release
1.0
category
User Guide
featnum
B035-3800-099K

Path helps you answer questions about events that lead to defined outcomes. Defining your problem, question, and goal helps you determine which event data to provide to Path.

This guide provides examples for this sample scenario:

Issue Description
Problem Customers are canceling their service.
Question What actions (events) are leading my customers to cancel their service?
Goal To identify customers who are likely to cancel their service and proactively consider a solution.