Take few moments to explore the path diagram.
- You can:
Action Select Select dominant path Select Dominant View user paths Expand All to show all paths Collapse All to reduce number of paths
Expand a path to see its events Collapse a path, after it is expanded Display number of records (customers) for an event Show Count Labels View underlying SQL query Show SQL to review or copy underlying SQL query View results in a table View results as a path Show and hide parameter sidebar - Let's update the path to focus on customers who canceled their service.In the Events Pattern area, select Cancel Service for Event B.Unselect Any Event in order to select Cancel Service.
- Leave the other fields with their current values, and select Run.
Vantage Analyst generates a new path diagram of the events that led to customers canceling their service, and highlights the dominant path.
By visually exploring the data, it is apparent that the BILL DISPUTE event is a serious problem that leads to customers canceling their service.
We can adjust the path parameters as follows, and the select Run to generate a new diagram showing the customer paths that begin with billing disputes:
Parameter | Description |
---|---|
Events patterns | For Event A, select BILL DISPUTE. For Event B, select Any Event. This shows the paths starting with this event. |
Vantage Analyst generates a new path diagram showing the customer paths from the BILL DISPUTE event:
We can see that customers with BILL DISPUTE are also reviewing their contract (the REVIEW CONTRACT event). We can engage with these customers before they cancel their account.