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Vantage Analyst Path Analysis Tutorial

Product
Teradata Analytic Apps
Vantage Analyst
Release Number
1.4.1
Published
May 2022
Language
English (United States)
Last Update
2022-05-09
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Product Category
Teradata Applications
In this tutorial, you learn how to use Vantage Analyst to do the following:
  • Integrate multiple data sources into a single Events table
  • Automate the data integration steps in order to have the most current data for analysis
  • Explore the events of customer journeys and uncover paths that lead to customer churn
  • Define a target segment of customers at risk to cancel their service
  • Create a workflow to pre-emptively contact the target customers
By the end of this tutorial, you'll have prepared data for path analysis and created a workflow to automatically refresh the data on a daily basis. In this tutorial you'll create workflows and path diagrams similar to these:

Sample path analysis and workflow created using the tutorial.