Path Analyzer can be used to uncover patterns in customer clicks on a retail website. This is done by tracking web pages and high-level events, such as Home Page, Browse Items, View Product Details, View Product Availability, Search, Search Not Found, Add to Cart, Checkout, and Sales Conversion.
Using SQL techniques, you can also add fields such as Abandon Cart to capture when an event does not happen.
- What are the most common paths customers take on the website?
- What is the most common path leading to sales?
- What paths lead customers to abandon their carts?