With Text, you can measure customer feedback from freeform text such as survey results and social media posts, in order to provide insights such as:
- Positive and negative issues faced by customers
- Key terms and root cause issues
Running sentiment analysis may help you answer the following:
- What are customers happy about?
- What are customers unhappy about?
Running key terms analysis may help you answer the following:
- What causes customers to cancel service?
- What causes the spike in reported incidents?