1.1 - Use Case: Customer Sentiment - Teradata Analytic Apps - Vantage Analyst

Vantage Analyst with Machine Learning Engine User Guide

Product
Teradata Analytic Apps
Vantage Analyst
Release Number
1.1
Published
December 2019
Language
English (United States)
Last Update
2020-08-06
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With Text, you can measure customer feedback from freeform text such as survey results and social media posts, in order to provide insights such as:
  • Positive and negative issues faced by customers
  • Key terms and root cause issues
Running sentiment analysis may help you answer the following:
  • What are customers happy about?
  • What are customers unhappy about?
Running key terms analysis may help you answer the following:
  • What causes customers to cancel service?
  • What causes the spike in reported incidents?