7.00.02 - Background - Aster Analytics

Teradata Aster® Analytics Foundation User GuideUpdate 2

Product
Aster Analytics
Release Number
7.00.02
Published
September 2017
Content Type
Programming Reference
User Guide
Publication ID
B700-1022-700K
Language
English (United States)
Last Update
2018-04-17

As user-generated content has increased, sentiment extraction has become more important. Typical use cases are:

  • Support Forum

    A software company has an online forum where users can share knowledge and ask each other questions about how to use its products. If a user post shows appreciation or shares information, the company support staff need not respond. However, if a user post shows frustration at an unanswered question, or anger at a product the support staff can react as soon as possible.

  • Mining User-Generated Reviews

    A retailer has a web site where customers can submit reviews of its products. The retailer wants to get feedback about the products by analyzing these reviews, rather than by sending customers questionnaires.

  • Online Reputation Management

    A company wants to protect its brand and reputation by monitoring negative news, blog entries, reviews, and comments on the Internet.